About Us
Home to the Next-Generation
of Super Fans
Low Battery started with RapTV (@rap) in 2016, which quickly became the largest social-first platform for hip-hop fans. Since then, we’ve expanded into a network of 9 brands across music, fashion, gaming, and more—shaping how younger audiences discover and engage with what’s next. Today, Low Battery is a leader in social-first brand building. We’ve developed internet-defining formats and real-world experiences that reach 200M+ unique people every month.
Content Standards
Move at the Speed of Culture
In culture, timing is everything. Moments move fast and relevance disappears even faster. We don’t just react, we anticipate. By building systems that allow us to act quickly, we show up and win the moments that matter.
Reach Comes With Responsibility
Our content shapes how millions experience stories, and that comes with responsibility. We lead with accuracy, clarity, and respect—giving audiences the context they need to form their own opinions. In a space where misinformation spreads quickly, being a source the world can trust is what sets us apart.
Obsess Over the Audience
We build everything with the audience in mind. In a crowded feed, what cuts through isn’t volume but intent. Every piece of content is designed to inform, entertain, or resonate, creating real value and lasting connection with the communities we serve.
World Class Design
In an endless scroll, design is what makes people stop. We treat it as a core differentiator not an afterthought. From bold typography to consistent visual systems, our formats are built to capture attention and stand out across platforms as recognizable brands.
Insight Drives Everything
We don’t guess, we build from data. By combining audience insight with cultural instinct, we identify what will resonate and turn that into strategies that drive real results.
Testimonials
The content looked fantastic, the audiences were engaged (Juice WRLD IG post did NUMBERS!), and it ultimately felt like a love letter to the brand's past decade as we look towards the future.
- Fredd, Earned Social Strategy
Apple MusicThank you all for your partnership! All the content came out dope! Both videos are great and funny!
- Vlad, Marketing Lead
Levi'sThanks for always being great partners and helping us make the most of these moments online!
- Adam, Celebrity & Talent Marketing
DoorDash
Our Global Footprint
Looking to join a winning team?
Building a generational media company is an uncommon pursuit that comes with a high bar for excellence.
If you’re curious, driven, and passionate about social and culture, you’ll feel right at home.
Check out our open roles for more.
Let's figure it out together.
Whether you’re planning a campaign, exploring a partnership, or just starting the conversation, we’ll help shape the right approach from strategy through execution.