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We own

culture on social.

95MFollowers
514MMonthly Average Reach
40Multi Platform Creator Brands
2.1BAverage Monthly Impressions

This Is What Ownership Looks Like.

Low Battery runs the world’s largest network of social-first culture brands, reaching over 200M fans monthly and delivering 2B+ impressions across platforms. We combine real audience ownership with agency-level strategy, content production, and distribution — helping brands show up credibly in culture, not adjacent to it.

Amazon Music
Polymarket
Levi's
BET
Partner logo
Amazon Music
Polymarket
Levi's
BET
Partner logo

Case Study

Carl's Jr.

Carl’s Jr. partnered with Low Battery during Super Bowl LIX to drive app signups for a limited-time offer. By positioning the offer as timely, insider information— showing up while fans were looking for something to engage with on mobile—we cut through one of the most competitive advertising moments of the year and turned attention into immediate action.

11M+ views85K+ shares11K entries

The Largest Social First Brands In The World

  • Rap TV
  • Bars
  • Reggaeton TV
  • Pop Hive
  • DRIP
  • CNTRLR
  • UNCUT
  • Country Hub
  • Concerts

How Brands Win With Us

Scale Your Youth Culture Reach

We help brands amplify their key moments at a Low Battery scale. From Apple Music to Wendy’s, we leverage our audience and distribution network to extend the reach of their campaigns, driving visibility and engagement across Gen Z.

Our Content

Media Day

Media Day

Media Day is RapTV’s live-performance series where artists deliver viral freestyles in a cinematic, high-pressure setting inspired by the atmosphere of a post-game press conference.

Kicking It w/ Bars

Kicking It w/ Bars

Bars’ core interview series dives into the lives, creative process, and untold stories of hip-hop’s rising stars, spotlighting emerging talent before they blow up.

Perfect Harmony

Perfect Harmony

Perfect Harmony is a lifestyle series that brings music fans together to see whether shared music taste can spark real-life chemistry and banter—or as we call it, Perfect Harmony.

Behind The Piece

Behind The Piece

A Drip original series that breaks down the stories, craftsmanship, and cultural significance behind iconic fashion pieces, jewelry, and collaborations.

Deal of the Week

Deal of the Week

RapTV series highlighting limited-time food deals, giveaways, and promos that spark conversation online and give fans real value they can actually use.

Media Day

Media Day

Media Day is RapTV’s live-performance series where artists deliver viral freestyles in a cinematic, high-pressure setting inspired by the atmosphere of a post-game press conference.

Day In The Life

Day In The Life

Go behind-the-scenes with rap’s biggest stars as they take fans through the realities of their everyday lives—from music video shoots and festival performances to the moments in between.

Fame & Flavor

Fame & Flavor

Artists join our chef in the kitchen to cook up unique dishes while chopping it up about life, music, and food. The cooking environment turns conversations into unpredictable moments.

Behind The Beat

Behind The Beat

Producers break down the creative process of hip-hop’s biggest records, sharing how the beat came together and the moments that shaped the final song.

Firsts

Firsts

Artists look back on the defining firsts that shaped their journey, from early career milestones to the lessons that changed their perspective on the rap game.

Workshop

Workshop

From designers and jewelers to celebrity trainers and creatives, Workshop spotlights the people shaping hip-hop culture behind the scenes, sharing how they approach their craft.

1v1

1v1

A competitive series where artists, athletes, and celebrities go head-to-head in fan-favorite games, trading jokes, stories, and smack talk along the way.

Kicking It w/ Bars

Kicking It w/ Bars

Bars’ core interview series dives into the lives, creative process, and untold stories of hip-hop’s rising stars, spotlighting emerging talent before they blow up.

On The Ground w/ Bars

On The Ground w/ Bars

A Bars original series that immerses fans in hip-hop’s biggest live events, capturing the anticipation, energy, and fan reactions that define the culture in real time.

Self Portrait w/ Bars

Self Portrait w/ Bars

An entertaining studio series where artists create self-portraits live while sharing stories, from childhood memories and creative inspirations to the experiences that shaped them.

Blind Rankings

Blind Rankings

A fast-paced, viral challenge that puts guests’ instincts to the test as they blindly rank five items, ranging from classic albums and blockbuster movies to unforgettable internet moments.

Pass The Aux

Pass The Aux

A series where artists put their personal music taste on full display, answering questions about the perfect songs for any given mood, moment, setting and vibe.

Behind The Sample

Behind The Sample

A series that breaks down the stories and creative process behind rap’s most iconic samples, exploring how classic sounds are transformed into modern hits.

What You Didn't Know

What You Didn't Know

A hosted series uncovering hidden details, easter eggs, and untold stories behind iconic songs, music videos, and the most memorable moments in rap history.

Perfect Harmony

Perfect Harmony

Perfect Harmony is a lifestyle series that brings music fans together to see whether shared music taste can spark real-life chemistry and banter—or as we call it, Perfect Harmony.

Moments That Made

Moments That Made

A hosted series exploring the performances, turning points, and behind-the-scenes stories that shaped some of the biggest milestones in music and pop culture.

Unpacking w/ Drip

Unpacking w/ Drip

A streetwear-focused series that gives fans an up-close look at unboxing the latest sneakers, fashion drops, and sought-after pieces defining today’s culture.

Elevated Clip w/ Subtitles

Elevated Clip w/ Subtitles

A dynamic montage series that blends clips of original interviews, live performance, and fan interactions to elevate timely music events into standout moments.

Before The Name

Before The Name

A hosted series exploring the untold stories of artists before fame, from early struggles and defining moments to the experiences that shaped their rise.

Who is?

Who is?

A biography-style series spotlighting the artists, creatives, and behind-the-scenes figures shaping today’s biggest songs and cultural moments. From living legends to unknown names.

Drip Report

Drip Report

A luxury short-form series highlighting the designers, trendsetters, and fashion icons shaping today’s culture. Blending high-end visuals with discovery style storytelling.

Name The Sample

Name The Sample

An in-studio challenge series where artists put their music knowledge to the test by identifying the rap songs behind iconic samples and legendary flips while keeping score along the way.

Double or Nothing

Double or Nothing

An on-the-street trivia series where fans answer artist questions for a chance to double their winnings, turning music knowledge into high-stakes competition and reactions.

Rap's POV

Rap's POV

An immersive series that puts fans at the center of festivals, concerts, and more, capturing up-close reactions to questions that spark debates and passionate responses.

Inside The Pit

Inside The Pit

A high-energy series that takes viewers inside rap’s wildest mosh pits, capturing chaotic fan interactions and the raw energy of festival performances.

Culture Drivers

Culture Drivers

A story-driven series spotlighting the creators, muses, and rising figures shaping culture from the ground up across fashion, art, music, and beyond.

Behind The Piece

Behind The Piece

A Drip original series that breaks down the stories, craftsmanship, and cultural significance behind iconic fashion pieces, jewelry, and collaborations.

Aux Essentials

Aux Essentials

Where sports and hip-hop collide, Aux Essentials spotlights athletes’ personal music taste, from pre-game anthems to the rising artists they keep on repeat.

Bars Breakdown

Bars Breakdown

Bars’ signature breakdown series unpacks the stories and momentum behind rap’s most talked-about moments, adding new layers and perspectives in real time.

The Story Of

The Story Of

A storytelling series exploring the journeys and unexpected moments behind country music’s most memorable artists, songs, and cultural stories.

Drip Check

Drip Check

A fashion breakdown series identifying the pieces behind notable celebrity fits from head to toe, including brands, product names, and pricing details.

Power Rankings

Power Rankings

RapTV’s original series ranking the 10 hottest artists in hip-hop each month, factoring in releases, performances, and momentum across the genre.

Deal of the Week

Deal of the Week

RapTV series highlighting limited-time food deals, giveaways, and promos that spark conversation online and give fans real value they can actually use.

New Music Friday

New Music Friday

RapTV’s weekly release roundup gives fans a reliable look at the latest singles, albums, and collaborations arriving each Friday across hip-hop.

Good News

Good News

RapTV’s feel-good series highlights uplifting stories, wholesome moments, and unexpected acts of kindness that bring positivity to the timeline.

Out Now

Out Now

A custom-designed announcement series created around major releases and drops, built to spotlight the moment content goes live and drive immediate fan engagement across platforms.

Live Now

Live Now

A real-time announcement series designed around performances, premieres, and live moments as they happen, encouraging fans to tune in, react, and experience the moment together.

Internet Reacts

Internet Reacts

A real-time series curating the internet’s best reactions to major releases, performances, and viral moments as conversation unfolds online.

Sample of the Week

Sample of the Week

A real-time series curating the internet’s best reactions to major releases, performances, and viral moments as conversation unfolds online.

Hive Flicks

Hive Flicks

Pop Hive’s monthly release roundup of the upcoming movies and shows fans should have on their radar, including where to watch across theaters and streaming.

Bars Mashup

Bars Mashup

Bars’ remix series reimagines popular rap songs over unexpected beats, creating fresh mashups that spark debate over whether they’re better than the original.

Plugged In

Plugged In

Controller’s discovery series keeps fans plugged into the biggest stories, releases, and moments happening across gaming and entertainment.

Got a campaign idea?

Let's Bring It To Life

Whether you've got a clear brief, want to talk strategy, or just start a conversation, we're here to help.